Reading not required

I was scanning the Sunday papers last night and could not help wondering about the levels of guff churned out these days (including this blog) - so much so that I counted the number of articles I actually fully read. Only five. Every other piece of content was scanned at best. Most of my effort in reading the paper was trying to stay connected to my world. But it only served to disconnect me and in fact made me a little less satisfied. 

This morning I listened to the radio as I drove to my meeting - it stimulated me and engaged me - like good media should. Like my favourite magazines and like good TV, it connected. Newspapers on the other hand are battling hard for my readership but with the mess they are in it's hard to see many survive over the next 10 years in their present guise. I guess they are waning in their sphere of influence. They have never really done it for me. Maybe they never will.