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Five simple tips for SMEs

20/1/2014

 
One: Remain focused

Focus and purpose are essential in successful of business management. It can be hard to stay objective when closely tied to your business, because assumptions, habits and bias all get in the way of constructive decision-making. 

Two: Innovate

These are great times to be thinking differently and looking for new ways to maximise company performance and to add value to your relationship with clients. 

Three: Embrace Change

There is a competitive advantage in being able to adapt to change. Many SMEs are now looking to utilise technology as a means of workflow management, empowering customers and adding value to a relationship. Make sure you keep rebuilding your company and use all the new technology tools that make sense for your company. 

Four: Up-skill your team

Seek to up-skill you talent so that they can bring more value to you and your clients. Select a development programme that offers clear links to ROI and provides a bespoke approach for your organisation.

Five. Be clear about what value you bring to clients

What makes customers buy from you? Are you unique? Would you survive if there was a carbon copy company out there? Make sure you keep the value proposition in the forefront.  

Existing Businesses Typically Have A GREAT Unique Resource. Its Customers! Here are some ideas on how to keep wooing them.

3/1/2011

 
  1. Think how you can exceed their expectations in the normal day to day business.
  2. Offer some of your time to help them – expert advice on a specialist area.
  3. Offer to mention them in your advertising – giving them some free promotion.
  4. Ask your customer what related or complementary services or products they would buy from you.
  5. Make sure you mark the occasion of their first order – every year. 
  6. Try calling to thank them for their business – unprompted.
  7. Make some offers exclusive to existing customers. 

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    Author

    Mark is a management consultant and professional mentor helping companies and individuals achieve their goals.

    View my profile on LinkedIn


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